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Concept:
In-depth market research into the features needed to drive the desired benefits are critical to our process.
Design:
Optimization decisions of the product and brand positioning in the competitive set are tested via independent consumer research.
Market:
A detailed marketing strategy is created, executed and consistently reevaluated to drive movement for our retail partners.
For more information about The Cumberland Companies brands, visit http://www.tidytots.com/, http://stores.theshavewellcompany.com/ and http://www.tidy-care.com/.